That last word in the title is tongue in cheek, of course. For years—before I got tired and banned her—I had this commenter—Eat Less Move Moore (get it?)—who literally made reference to Jimmy Moore in each and every of several hundred comments, and was the one who first used "webpire" to describe his online activities.
Of course, it put her into context. Nobody knows how well Jimmy does $$$-wise with his spare bedroom Low-Carb business, but it's certainly not proportional to any sort of Empire I'm aware of.
Rather, it was simply a case of "everybody loves Jimmy." Jimmy is a likable, affable guy—in person, and in his online presence. And, as a businessman, a loss-leader sort, where he gives of his time and efforts in trust that those who like what he does will support him via his various ways he has available to pay back—recognizing that any individual is perfectly able to get away scott free for life.
And, over the years, he also goes so far as to entertain alternative and even contrary ideas (to LC) on his blog and podcast, with no real guarantee that the information he's exposing his readers and listeners to for free isn't undercutting his own livelihood. This is admirable.
This is part of why I gave him a pass on inconsistencies for a long time. And of course, the those living in glass houses throwing stones thing.
So, what this post is about is merely to pass a link along to you, a post by Paul Jaminet, Perfect Health Diet. He invited Jimmy and his wife to a Perfect Health Retreat for a week, had them eat lots of "safe" starches, and so far as he knew until just a few weeks ago, Jimmy and his wife had a really great time, learned a lot, etc.
Jimmy Moore on the Perfect Health Retreat. Paul covers these topics, and does so in iron-grip restraint, adding new meaning to what would Jesus do?
- Why I invited Jimmy to the Retreat
- Jimmy’s Praise of the Retreat (in video, which is glowing)
- Jimmy’s Recent Blog Post
- The Bad #1 – Disorganized Schedule
- The Bad #2a – Christine was hungry
- The Bad #2b –Jimmy developed acne
- The Bad #3 – No info on ketogenic version of PHD
- The Ugly #1 – Jimmy Gained Weight (Jimmy found a week-long carb consumption as scapegoat for a massive weight gain that has people shaking their heads)
- The Ugly #2 – Jimmy’s Blood Sugars Over 100
- The Ugly #3 – Dogmatic Approach (LLVLC didn't get high-five props at Paul's Retreat)
- Summary of the Health Effects of the Retreat on Jimmy
- More on Jimmy’s Situation
It's perhaps my most head shaking read in a long time. Paul Jaminet does not go off on people, and even going so far as "Darn you to Heck" would be unthinkable for him.
So, instead, he meticulously unravels Jimmy's narrative or, depending how you see it, exposes him as a vicious, opportunistic liar in a totally nice, fair, balanced and objective way.
Not sure what else there is to say. Whether this is some new frustration on the part of Jimmy that caused him to do this, I don't know; but to me, it prefigures eventual crumble.
For me, there is a grand distinction to make between disagreeing, even using the sorts or superlatives I'm fond of using, and actively lying to spin a rather complex narrative that betrays literally everything you said in a video interview at the time.
It's true that materially, Jimmy and Paul are competitors, as this is business for both of them. So, it could be charged that Paul is being clever in competition. So, the proper way to handle that is to decline the invitation, accept and make no comment, or accept and either restate your opinion, or state objections with reasonable evidence.
You don't spin an entire pack of outright vicious lies in order to publicly harm the business of a competitor who was on the up-&-up hospitable to you.
Shame on Jimmy Moore. Salute Paul Jaminet.