Laddies and Gentlemen:
By now, you've seen this post and read it because you couldn't resist: The War On Tastebuds.
Should you actually take a close look and study the references, then surely you'll know that you lose and I win. I can keep doing this for years, with every new study, while you rely upon outdated observations of old studies that never change.
Otherwise, I get all of your smart-thinking people, over time, and leave you with only sycophants and digesters of your increasingly stale regurgitate. If that's all you want, carry on. No prob.
If not: evolve!
PS: No personal attacks required