Jimmy had this as part of his last Fun Filled Friday edition but I just had to share it. It's a promo video for Taco Bell's new "Drive-Thru Diet." Oh wow: 7 items under 9 grams of fat! We're saved!
The promo is done buy a guy named Chris Rose and features Taco Bell's new Subway-esque mascot, Christine Dougherty, who supposedly lost 54 pounds eating Taco Bell crap. Even worse is the typical haul out of the "Registered Dietitian" useful idiot -- in this case Ruth Carey -- who's the typical dispenser of conventional "wisdom" that's been working oh-so well. "...Having skim milk instead of whole." Moron.
So if you check the "Nutritional" Information (oxymoron alert) and run some numbers you'll see that the average calories per item is 166 and the average carbohydrate 33 grams. At a recommended caloric intake of 1250 per day, that's basically all seven items per day (how convenient!) with a total carb intake of 231 grams. So, jack you're insulin all day on fast-"food" crap, stay ravenously hungry, yet starve yourself on 1250 calories. That's gonna be really healthy for your metabolism.
And then there's the obvious question: what do you eat after you've starved yourself, enriched Taco Bell, and lost the weight? Or, do you just eat from the drive thru for life?
Check out the comments. So far, uniformly negative. Maybe there is some hope.
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Please spread the word
The negativity in the commentary is unfortunately derived from the same poor reasoning that makes the masses so gullible in the first place: regurgitation. They don’t trust “fast food” because fast food equals being fat, just like eating fat means being fat. It’s simple Pavlovian word association….not a hint of understanding that the fundamental nutritional assumptions of the advertisement are themselves flawed.
Does anyone really belives in this junk? And how is it possible to broadcast such a dubious message? They say “Drive-Thru Diet is not a weight loss program.” But, wait a minute, so why call it a DIET? Aren’t there any regulations for TV publicity in the USA?
On the plus side, Subway does sell a relatively low-carb meal (4 meatballs in a tomatoey sauce with melted cheese on top for ~£1.20) which smelled and tasted very nice. Do Taco Bell do likewise?
Good to know. Yea, sometimes when I’ve gone to an Italian resto I’ll get a salad — and they always have OO — and just meatballs.
My husband ain’t converted (yet – give me time). So when we go to a local Mom-and-Pop Italian restaurant, I sub veggies for the pasta. The family knows me, and are willing to sub (except in lasagna, cannelloni, etc., where the pasta is integral to the structure). My team at work knows Annlee doesn’t do starch. They have a little trouble with the IF part, though, despite the 56 pounds I’ve taken off — fairly impressive, on a 5′1″ frame.
A main component of meatballs is breadcrumbs though
On page 69 in the Eric Schlosser’s Fast Food Nation we learn how little “cooking” is actually done on site at the restaurants in the Taco Bell chain:
“At Taco Bell restaurants the food is “assembled,” not prepared. The guacamole isn’t made by workers in the kitchen; it’s made at a factory in Michoacán, Mexico, then frozen and shipped north. The chain’s taco meat arrives frozen and precooked in vacuum-sealed plastic bags. The beans are dehydrated and look like brownish corn flakes. The cooking process is fairly simple. “Everything’s add water”, a Taco Bell employee told me. “just add hot water”.
That alone is enough of a turnoff. It’s actually highly processed factory food for unskilled labor to defrost, rehydrate, and assemble into “meal deals”. Make a run for the border indeed, because what Taco Bell serves isn’t authentic Mexican food, nor is it even real food. It might be possible to lose weight eating Taco Bell “food” (from pure disgust?) but I can’t imagine it comes close to nourishing the body at the cellular level (where it counts).
Hey, I noticed your whole milk comment there, are you saying whole milk is healthier? I’ve been drinking 2%.
If you drink milk ALWAYS Whole milk. In fact, feel free to add heavy cream to that to taste.
Whole milk is about 4%. If you remove half the fat (why would anyone ever want to remove a natural fat?) then the difference in volume is made up with skim milk, so you get more lactose per volume. Conversely, say you add 2 ounces of heavy cream to 6 oz of whole milk. Now you’re going the other way, and now you’re talking.
Of course, half & half is an option too.
Thanks for the reply. Something I’m a bit concerned about is conventional wisdom states that if you eat a lot of fat your arteries will get clogged and you’ll have to get bypass surgery. Any tips about this (possibly irrational) fear?
Search the blog for:
’saturated fat’
‘cholesterol’
Plenty to read.
Will do, thanks
“If you drink milk ALWAYS Whole milk. In fact, feel free to add heavy cream to that to taste.”
I like to add coconut milk to cows milk.
It was on either Whole Health Source or Hyperlipid that I read that children raised drinking whole milk had a lower BMI on average than children raised on skim or low fat milk. Take that as you will.
Well you are talking about cow milk. In India we get Buffalo milk so whole means 6.5%, much fattier. Still cow milk is said to be easier to digest, possibly because of the difference in proteins. Buffalo milk has less proteins though, but possibly more difficult to digest. Or maybe it is just a myth based on the high fat content.
I only drink cream, sometimes up to a litre a day, haven’t had milk in ages. Much nicer in coffee too.
Ian, the difference between 2% and whole milk is 1.5%. Whole milk is 3.5% fat. So if you do drink milk which I do very little of, probably about 3-4 times a week of about 6 hot, helps go to sleep easier.
Ha, not me, if I drink milk near bed time I usually wake up at about 2 in the morning with horribly painful diarrhea. The same sort of pain you get if someone kicks you in the testicles, but in my lower stomach. If I drink it during the day it doesn’t cause me any issues.
@Ian Dumych
Eff the difference between white-water (also known as skim milk) and whole-milk — given that reaction, If I were you, I would cut out milk 100% ASAP. Period.
YOUR BODY IS TELLING YOU SOMETHING. LISTEN TO IT!
BTW I drink whole milk, but recently switched to whole goat milk to avoid casein. I’ll probably go dairy-free pretty soon.
This shit is absolutely fn ridiculous. How and when is this kinda shit going to continue to go around? A taco bell diet? Drive thru diet, lol wow. They are actually promoting this and the truth is people that do not know better are going to be going to be doing this “diet.”
I never liked Taco Bell even before going primal, so it wouldn’t have worked on me. Honestly, this will attract alot of people though, because even I believed the whole Subway/Jared scheme from years ago…….. This infomercial is ridiculous though, absolutely terrible.
What’s funny–or maybe not so funny–about the infamous Jared is that he gained about forty pounds back. Apparently he just got engaged and People magazine had a bit where he said he had to get in shape to look good for the wedding pictures.
And yes, this “infomercial” is a parody, there’s a brief disclaimer after the third “I’m too fat” person.
I don’t know what TB means by “parody,” since it is professionally done, appears on their own UTube channel, uses their trademarks, includes their new mascot in the deal and promotes their own drivethrudiet website.
I just saw Jared on a football half-time show yesterday, promoting the new low fat Subway sandwiches. Apparently he’s training for a marathon this coming fall, with the help of Michael Phelps and other sport celebrities who promote Subway.
Not surprised but saddened by the fact that Yum! and PepsiCo thinks all of its customers are idiots. The comment about Pavlovian association is right. Yum! and PepsiCo thinks we are no smarter than dogs.
One way of looking at this is optimistic though – Yum! and many other fast-food franchises are struggling because health and nutrition is becoming more salient in our society. They are desperately trying to jump on the “healthy” bandwagon. Of course they do it with idiotic non-information and false conceptions. Although right now it is idiotic, this “healthy” diet campaign reflects the salience of health and nutrition among society; of course it also reflects the naive CW but it is a sign that things are changing. Now the CW needs to catch up so the salience of health and nutrition is accompanied by useful info
Does noone see the disclaimer at about 6 seconds in that:
“This parody is fictional and for dramatization purposes only”?
It is a joke folks!
I interpreted that disclaimer to relate solely to the three “fat” people’s statements, not the entire video, but I could be wrong. I thought the video was a legit promo for Taco Bell.
And if you look at the video on YouTube, it does appear to be legitimately posted and hosted by Taco Bell: http://www.youtube.com/user/tacobell
The ads I saw were legit. I don’t know about the Youtube video. In any case, in a country where the “cookie diet” is popular, this is not a joke!
There is nothing better for your mood than starving youself, Love it! lol
Sorry, actually there is, Getting Fatter even though you’re starving (=
01/11/10 – Deadlifts + 10 min AMRAP // Jan 10, 2010 at 22:26
[...] Taco Bell drive-thru diet – Maybe we’ll try this next month [...]
What just happened? Mom and dad warned me about those psychedelic drugs back in 1969. Mom and dad were right!
The Taco Bell Close to my former job had a reputation for giving people food poisoning- maybe that’s how the weight loss is supposed to happen.