They call themselves Whole Foods but they and John Mackey have embarked upon a quest to be your savior in addition to being your grocer. You want to pay for that, or is your existing church or your own sense of rational propriety enough?
Let me take an aside, because as a libertarian who’s very supportive of free markets, there’s one thing I’ve always noted. You know how with politics and religion, ideology matters so much — to the extent that loathing, hatred, fantasies of murder, dismemberment and general blood lust are all part of the game? Well, when was the last time you did business with a Muslim? How about an atheist? How about an anarchist? How about a democrat, republican, or a commie who goes by different euphemistic names in the U.S.? How many have you traded with that you’d loath and hate in the context of politics or religion?
You don’t know, and why? Because you don’t really care. It’s within a defined context of the value-for-value business transaction. So I’ve always thought that the more free trade and less force and religious moralizing (that leads to force), the more general peacefulness.
Alright, let’s move on to Half Foods, formerly Whole Foods…
I first got wind of this a while back, but my buddy Jimmy did super homework. …You, who dis him constantly, can you not see the value in this?
An obvious uproar has ensued within the high-fat, low-carb diet community this week as a result of the seemingly sudden decision by the most well-known health food retailer in the world to actively market and promote a low-fat, vegetarian diet in their 289 stores. Whole Foods Market has strongly branded itself as the go-to place for people desiring to make healthier food choices for themselves and their family and they have long offered customers with a variety of dietary choices that ability to select what best meets their specific needs. But all of that has changed now that they are pushing what they are calling their “Health Starts Here” campaign.
Go read the whole damn disgrace, and pay particular attention to the huge effort Jimmy put into getting quotes from more than a dozen respected sources. Thank you, Jimmy.
So now I’m riled up. As a fist step, I popped off a vicious email, and per the promise, I’ll edit out the f-bombs.
Here’s my latest tweet:
I will quit spending $100 or so per week @wholefoods and suggest my 60,000 blog readers do likewise #F***wholefoods
I’ll add: #F***johnmackey, and I’m a libertarian and have been a fan for years, for Christ’s sake. I publicly defended him on his stance on health care.
So why turn on you now? I don’t spend money to be f**ing preached to about eating meat while being encouraged to embrace The F***ing Vegetarian Menace.
See here for the sort of traffic & influence I have:
Unique readers are at about 60,000. I was just interviewed by Der Spiegel, Maclean’s, and the Columbia News Service serving 400 newspapers. I have other interviews scheduled. And in case you think I’m fooling, here’s the Der Spiegel run; look for my name:
So, from here out, Whole Foods is my enemy. I’m blogging about it, agitating my readers, and I’ll be sure and mention it in future interviews. I go to Whole Foods to do good food business and not to support an ideology, either way. I’ve always been willing to co-exist with the vegan morons in your stores, because one always felt Whole Foods welcomed and embraced both. Now you’re taking sides, getting preachy…so you can have the f***ing Vegans all to yourself.
So maybe there’s some merit in just getting attention. I’d have not used the language unless I could back it up with credentials, and I think I did. Many retailers are getting wise to the potential thunderstorm of social medial and that was my aim. I’m pissed off. Your mileage may vary and I get it. I’m just always who I am.
Here’s why I’m pissed, out to you. First, perhaps you might question why I’d support Mackey in his public health care proclamations, but not now. Why? Because, just like any other business that lobbies politically or regulatory wise from the board room or from individual board members, it’s not part of the deal when you do business with them. How would you like to go into your nearest auto dealership and be assaulted with literature in support of the UAW? And maybe you like the UAW just fine, but isn’t it a bit out of context with regard to the purpose of your visit, like, maybe, buying a car?
Now, if I’m in a pinch and have to go down to Safeway (insert whatever popular big market exists in your area), would I be surprised at them having some healthfood campaign, however orchestrated or focussed? No, not really, because they’re everyone’s market and kinda any effort towards eating real food — even vegetarian focussed — is tolerable to me, even if it’s not representative of my choices.
But this is way different, because I’m principled. You see, nobody goes to Whole Foods Market unless they are already health and quality conscious and willing to pay extra for extra care. And so, this is not a campaign over general quotidian-median health awareness, it’s an ideological campaign. The getting skinnier, less-vital, more pitifully looking Mackey is pushing a personal, guilt-driven agenda upon you — and is using your own money to do it.
So, John: what the eff are you doing, man? Tryptophan deficiency, or what? Is this payback to the very commies outraged at your public health-care ideas and who’d see your capitalist ass strung up in the village square if they had their way?
I will not stand for it, and neither should you, readers. Have your own values, John, but shoving them in our faces when we just want to trade good values is not what the hell we’re paying you for. Hell, the veg-heads have been putting up with your meat department forever — smart enough to see the big picture.
Then again, they didn’t have pamphlets and books extolling the virtues of meat eating shoved in their faces and shopping bags — nor should they have, and nor should we.
Have you considered politics? Seems like you’re getting adept at pitting one agains the other…
Update: On my twitter this morning, from @WholeFoods:
@rnikoley The goal is not to promote vegetarianism, but the consumption of more vegetables – something we believe everyone can benefit from.
Update 2: An email response from Whole Foods:
Thank you for contacting Whole Foods Market with your concerns. Our Health Starts Here program is not intended to promote a completely plant based diet. Although the program does offer an option for those who wish to follow a vegan diet, there are also options for those who wish to consume animal products. The Health Starts Here program encourages a higher consumption of vegetables, fruits, nuts and legumes for people of all dietary preferences.
We understand that our customers follow a variety of dietary paths. The Health Starts Here program is voluntary and is simply being made available to customers who are interested. Our stores will continue to offer a variety of high quality products such as meat, dairy and seafood. We appreciate your feedback.
Global Customer Information Specialist | Whole Foods Market | 550 Bowie Street | Austin, Texas 78703
But, as I made clear in my three tweets back to them (Twitter is limited to 140 characters per tweet:
@WholeFoods You are demonstrating an ideological preference for your veg/vegan customers over your meat & animal fat loving customers.
@WholeFoods Imagine the shitstorm if you put out books & pamphlets promoting the superiority of meat & animal fat eating.
@WholeFoods If you wouldn’t do that to your veg/vegan customers why would you do it to your meat-loving customers?
Why should you reward them to treat you like an unhealthy second-class customer, especially if you can source other options?