Mark Sisson, author of The Primal Blueprint, has a brand new book out called: Primal Blueprint 21-Day Total Body Transformation – A complete, Step-By-Step, Gene Reprogramming Action Plan. It’s a practical, action-oriented guide for how to eat, exercise and live Primally – a step-by-step, “cut to the chase” resource to make a smooth and quick transition into a Primal lifestyle. In it he tells you exactly what to do every day for 21 days to take control of your health for the rest of your life. Mark explains what this new book is all about, what’s in it and who it’s for.
Mark is looking to score this book on the New York Times best-seller list to gain exposure for the Primal Blueprint message, so he’s put together a loaded special offer. Basically, you order 1 or more copies between October 18 and 24, email your receipt to a special email address and Mark kicks you back a bunch of freebies. It’s a win-win. You get a great book for less than 15 bucks, and a bunch of free gifts, and you and Mark both get to help take the Primal movement mainstream. Check out the details of Mark’s special offer below and pick up a copy of the book today.
In terms of the book itself, I have a copy in my possession and it’s everything Mark says it is in his introductory video, below.
In terms of what I think of the book, well, I think it’s probably going to become the go-to book for the newbie. It’s very, very heavy on the practical and to the point and concise on the theory. It contains dozens, if not more, full-color images and illustrations. Virtually every page contains a color photo, many inspirational but even more valuable, many instructional. For instance, it’s one thing to list a bunch of good and bad foods, but actually seeing pictures — and seeing the side-by-side difference between real food and junk food takes it to another level.
It’s also nicely peppered with before & after pictures and stories.
In short, this is really the book to give friends, family, co-workers and colleagues who have been impressed with your own transformation. And if you yourself are new to Primal / Paleo, this might just be the practical guide you need. You can read it in a few hours, and you can get started the very next day. Each day has a specific list of things to accomplish that take you deeper and deeper into the Primal experience at a relaxed pace and before you even know it, in only three short weeks you’ll be on your way to that transformation.
But OK, didn’t Mark already publish the Primal Blueprint, and doesn’t it go really into depth? What’s the advantage to this over that, and what’s the difference, anyway? Well I wondered the same thing and because Mark & I are friends who chat every now and then, I rang him up yesterday and asked him.
The Primal Blueprint takes a broader, more philosophical perspective that requires the reader get deeper into the science, the evolution and the back-story before getting into the “meat” of it. That works well for a LOT of people. For The 21-Day Transformation we took all the observations and questions we’d gathered from tens of thousands of user experiences through the Primal Blueprint, Mark’s Daily Apple and our forum, Primal Leapers and PAST seminar attendees, and then used that input to reframe the Primal experience for those who prefer to cut to the chase (“just give me the meat, Mark. Just tell me exactly what to do”). It’s a wholly new experience, with new insights, new clarifications on older ideas, and a ton of added value. Plus, it’s more visual and succinct than The Primal Blueprint, making it an easier, quicker read for folks who want to jump in right away.
And it’s only 13.77 at Amazon. How can you go wrong, especially with all these freebees?
What Do I Win for Helping Put This Book on the NYT Best-Seller List?
Order 1 Copy and You Get:
1. Access to the exclusive, password-protected ebook – “Primal Living in the REAL World”: In this 130-page eBook, hundreds of Primal enthusiasts share their challenges, solutions and practical tips for how they get – and stay – Primal. It’s like having the advice of 300 coaches. In it you’ll read hundreds of answers to these and numerous other questions: What is the first thing a person should do to kick start their Primal life? What do you think is the most important thing one should understand as they attempt to go Primal? What was the biggest hurdle you experienced when going Primal and how did you overcome it? And of course, the most important one, What do you usually eat for breakfast?
2. Access to the exclusive, password-protected audio interview – “21-Day Total Body Transformation”: Download a 60 minute, free-wheeling Q&A podcast in which Mark discusses the 8 Key Concepts that everyone needs to know to go Primal. Among many other topics covered, Mark discusses why your body prefers burning fat over carbohydrates and how you can use this knowledge to become a fat-burning beast instead of a sugar burner. Also, listen to Mark riff on why grains are totally unnecessary and why 80 percent of your body composition is determined by how you eat.
3. $10 Gift Certificate to PrimalBlueprint.com: Spend it like cash and order whatever you want, perhaps a cookbook to go with the 21-Day Transformation book? This means for a net 5 bucks you can grab a copy of Mark’s new book today. (The coupon code is good for any single product at PrimalBlueprint.com and expires on 11/30/11.)
Order 3 (Or More) Copies and You Get:
1. All the aforementioned benefits – the $10 Gift Certificate, the exclusive eBook and podcast, plus…
2. Audio recording of the original Primal Blueprint (released in 2009) – Listen to The Primal Blueprint on your phone or MP3 player with this abridged, digital (MP3) audio book voiced by Mark Sisson. The audio book is four hours long, and covers all 10 of the Primal Blueprint Laws and then some. This is the book that started it all and retails for $26.99. Grab 3 or more copies of the the 21-Day Total Body Transformation and you’ll get it for free.
3. Plus an additional $10 Gift Certificate to PrimalBlueprint.com, bringing the total to $20. Maybe this is the perfect opportunity to try a PEK, Primal Fuel or Master Formula on for size!(The coupon code is good for any single product at PrimalBlueprint.com and expires on 11/30/11.)
Order 8 (Or More) Copies and Help Change The World!
Buy 8 or more books through mainstream channels and Mark will send you one book for every two books you buy! Buy eight and he’ll send you four more. Buy 80 and he’ll send you 40 for free – seriously…and he’ll autograph each one of these promo books! And, of course, you’ll get all the aforementioned freebies.
Do your holiday shopping early. One common frustration from Primal enthusiasts is how to get friends and loved ones on board. This book is the perfect calling card to introduce someone to the Primal Blueprint. Why not reduce the hassle of holiday shopping and give each of your deserving friends and loved ones the gift of life transformation?
100 copies – Personal Touch: A 30-minute private phone consultation wherein you and Mark discuss anything you want. (Well, almost anything.) Mark doesn’t do one-on-one coaching anymore so this is a rare opportunity. Yes, you also get the 50 free signed books and all the aforementioned freebies!
1,000 copies – Executive Decision: Could you co-workers use some guidance and motivation to get in shape? Mark will fly out to your location, present his Primal Transformation seminar and spend the day helping get your co-workers/employees get Primal!
How Do I Win?
1. Order your book(s) online or at your local bookstore before midnight Monday, Oct 24.
2. Email your receipt to the appropriate email address:
If you purchase 1-2 copies email your receipt to firstname.lastname@example.org
If you purchase 3-7 copies email your receipt to email@example.com
If you purchase 8 or more copies email the confirmation that your order has shipped to firstname.lastname@example.org
To reiterate, for 8 or more books, please email Mark the confirmation that your order has shipped (not your initial email receipt) to the appropriate email address above. Also, please include your shipping address so Mark knows where to ship your free books. Please allow 30 days for processing and shipping of your free books. Mark’s going to have a lot of books to sign!
Low-techies can fax receipt copy to 310-317-4424.
3. You will receive your e-gift certificate, eBook download instructions, podcast download instructions, and all other freebies by reply email. (Please be patient. The Worker Bees will be reviewing receipts and sending you instructions on how to access all of your freebies within 24 hours.)
If you have any questions about ordering, or this promotion, please call 888-774-6259 (or 310-317-4414).
Unfortunately, Kindle and other digital books don’t count toward the NY Times best-seller list, nor this promotion.
Books purchased in physical locations (e.g. a brick-and-mortar Barnes & Noble) count, too. Just scan and email your receipt to the appropriate email address above, or fax it to 310-317-4424.
The 8 book offer only applies to book orders placed in the United States. While international orders won’t impact the New York Times best-seller list Mark will extend the 1-2 and 3-7 book offers to anyone around the world.