I’m so glad you asked.
But first, thanks so much to the hundreds of you who’ve popped for it, with zero refunds (just confirmed by the publisher). I’m in this for the long haul, which means: I want there to be something out there that’s inexpensive, quick, easy to read and gets that random person motivated and excited to begin right now…Today: you can be on your way to a better life inside of 3 hours or so!
I got an email from the totally awesome Denise Minger yesterday.
…Opened your book with the intention of “taking a peek”… and a few later I’m at the last page barely aware that any time had passed.
THAT is the mark of a good book.
Comprehensive, engaging, and fabulously written. When I get emails from people asking for the best health resources, this puppy is now on the list.
Truly awesome job, Richard. You should be really proud of this. Let me know if I can do anything to help spread the word.
It was almost embarrassing to read, given the exhaustive nature of what that cute little smarty pants does. Red-faced & happy, I guess you could say. Relieved, too.
Of course, there was a risk in disappointing the long time readers with what might be perceived as a review of lots of info they already know. Thankfully, that’s not what I’m hearing. in addition to the many positive tweets and Facebook comments—and comments on the blog—the Amazon reviews at the time of this writing are still batting 1,000.
Raf Laurent just posted a question/comment on the FTA Facebook page:
Rich I’m a huge fan and I’m curious what makes your book different???
That’ll be answered in the Amazon reviews I’m going to copy into this post right now. So here they are, 10 so far, all 5-star.
Betsy in Portland, Or:
Richard Nikoley came to Paleo as an already-established entrepreneur, whipsmart independent thinker, and no-holds-barred individualist.
And he brings all of those characteristics (regularly visible on the Free the Animal blog he created to talk about his paleolithic journey) to this book, distilled from both popular posts on his site and augmented by pointers to other sources, resources and leading ancestral thinkers.
It’s the book I wish I would have had last April, when I came to Paleo as an obese 40-something woman flirting with type 2 diabetes and recently diagnosed with high blood pressure & metabolic syndrome. (And after dragging myself, kicking & screaming to the paleo side of the fence – what, no baking bread any more? AIIIEEE? – I’ve rid myself of all of the labels, significantly lowered my blood pressure & lost 42 lbs in 8 months.)
Richard’s no-nonsense style and ability to reference compelling facts (without bombarding you with statistical analyses & charts up the yin-yang to make his point) just makes sense. And since an average reader can blast through it in an evening & the book costs less than an overpriced fancy-schmancy coffee drink? There’s no real excuse to avoid buying this book.
If you, too, like to think of yourself as a smart, independent thinker and *your* health and well-being matter to you, that is.
Maria from Planet Earth (I’m assuming):
I love the way Richard tells a story, in a matter of fact way, to the point you feel like you’re talking to the guy at a pub or coffee house. Very intimate and friendly read about his journey from an unhealthy lifestyle to the Paleo lifestyle. (There are plenty of links for the research enthusiasts.)
When you finish the book, you long for a second… so that you can revisit that pub with Richard and have another fascinating discussion about living life to its fullest.
Read it and enjoy!
Primal Pig, also, from Planet Earth—and that needs no assuming:
I’ve been paleo-ish for about two years now, and wish I had this easy to read, no flub e-book from the beginning. Not that I don’t appreciate the longer round about journey I took to get to where I am now, but Richard’s Free the Animal hits it right on the head. He digests a lot of the very compelling data out there from Paleo/Primal resources all over and makes it so straightforward that it’s hard to fail.
Just eat REAL food – meat, veggies, fats, eggs, nuts and occasional fruit; no processed grains (and even whole grains are just that – processed), seed/grain oils or sugar. But Richard also puts special emphasis on humans as ANIMALS, instinctively eating when and what their bodies need in order to stay vibrant, lean and alert.
You’ll possibly want to flesh out your knowledge afterwards with a few books from Robb Wolf, Mark Sisson or Loren Cordain if you feel the need to intellectualize it to your peers, but this book gives you all you need to get back on to the healthy path we’ve been carving out for hundreds of millions of years.
And lastly, I love that Richard went the e-book route as it makes it so accessible as well as empowers most readers to instantly validate his resources… a steal @ $3.99!
Simple, practical, no holds barred paleo for those who like to eat big, lift heavy, be lean and live well. Richard knows his stuff and his easy to understand, no holds barred writing style is a joy to read. Like a fine single malt whisky, this is paleo eating and living distilled perfectly down to its essence. Must have.
J. Jones “Bones” from Arizona:
For those that aren’t interested in delving into the medical mumbo jumbo of some of the other Paleo books, Richard does a great job of getting to the meat of issues and ignoring the fluff. If you are a fan of his blog, this book is a must read. If you’re just starting to research and read about the Paleo diet, add this to your list and think about reading it first so you can get all the basics (and nothing that isn’t needed).
Using the ideas and advice found in Richard’s book, I have lost seventy pounds and no longer have to take blood pressure or cholesterol medications.
I have never felt better physically or psychologically. Physically I can eat “real foods” until I’m full- I NEVER go hungry. Psychologically, I feel confident in the idea that my weight troubles now make sense: eating “processed” foods, developing insulin resistance from a diet high in refined sugars, and believing the myth that all fats are created equal and, therefore, inherently evil.
Richard’s book focuses a great deal on listening to your body and experimenting with real foods and how you respond to them. For example, I can tolerate dairy with little trouble while others struggle with digesting them. In the end, Richard stresses listening to your body and following the basic principles of eating real food.
No diet is for everyone, but I recommend taking a look at the ideas found in this book. It has changed my life for the better and for that I am eternally grateful.
I’ve recently read Wolf’s Paleo Solution and Nikoley’s Free the Animal. I think they are exact compliments. Wolf – TONS of info to justify nearly every assertion in the work. Important and helpful for a certain crowd. Nikoley – well, concision is the word. Short, sweet, to the point. Exactly what a bunch of people need, who aren’t looking to know all the medical ins and outs, but simply want the goods on “how to.” I’d recommend this book in a heart-beat as a first-rate intro to a Primal/Paleo way of eating. Not quite the “colorful” language you get on his blog, but if you read him much you can sort of fill in the expected… Read it – you’ll be glad you did!
Robert Rio from Florida:
For me the chief benefit of Paleo has come from preparing my own meals instead of just heating processed food in the microwave. That by itself has made a tremendous difference in my life.
Cooking was a totally alien, incomprehensible practice to me until fairly recently. I learned a lot of what I know about cooking from Richard, he de-mystifies it and explains it in terms that the cooking-challenged can understand and replicate in the real world. He doesn’t present recipes written by professional chefs and leave it at that, he presents his dinner and explains how you can make it yourself.
twoidhd from Oklahoma:
I’ve been following Richard for a couple of years and this is a great starter book if you are interested in the Paleo way of life. He covers it all in a short, direct, and thorough way. It’s all here….all you need to do is follow the ideas laid out in this book.
Good luck with your journey.
It’s worked for me. I’ve lost 100lbs since going Paleo and have never been in better shape in my adult life.
And finally, Jimmy Moore who was the very first up with a review, which is cross-posted to both his blog and Amazon. It’s longish, so go to his blog to read it. Here’s the first paragraph.
I have been a BIG FAN of the writings and work of Paleo health blogger Richard Nikoley from the insanely-popular “Free The Animal” blog for several years and consider him a great friend and champion of what healthy living is really all about. His no-holds-barred style is in-your-face and unapologetic as he seeks to help others find the health and weight changes that have eluded them for years. Sure, he can be a bit rough around the edges for some people with his colorful, expressive language. But it’s indicative of a sincere passion that runs deep and wide at the root of everything Nikoley shares with the Paleo community through his thought-provoking posts. With the highly-interactive e-book Free The Animal: Lose Weight & Fat With The Paleo Diet, he is taking the best of everything he has personally learned through this journey and wrapping it up in a convenient package designed to arm virtually anyone who desires weight loss and vastly improved health to make it happen for themselves. There are so many clickable links to a treasure trove of information included in this e-book that you’ll spend months trying to go through them all!
And dear Chris Highcock from Scotland, who has been an Internet friend from day one, also blogged about it.
And Erwan Le Corre of MovNat lent me a hand as well.
I thank you all, am humbled by the support, and in particular, the clever, individual ways you have found to send the message of what this is about.
I didn’t write it for you, stalwart readers. I wrote it for the people you love the most.