Isn’t it cool that with eBooks, you can go to 2nd Edition only 6 months after publishing the first? I follow Seth Godin’s Domino Project posts on ePublishing and I think he’s dead on.
This is the future, while all the while I see book after Paleo book coming to be published in the traditional way. …And because they’re publishing them one on top of the other—don’t get me wrong, these are all excellent books—what happens to the poor authors? Focus shift, that’s what. As soon as the newest one hits the shelves, the authors of the past ones are all on their own. …And don’t even get me started on shelf space, printing economies of scale, and supply chain for dying brick & mortar operations (I looked into all of this very deeply before making my decision).
I have zero of these constraints, and while you can have a dead-tree-version of my book, it’s print on demand; so even that supply is just as endless—albeit more costly—as are the eBook versions (Kindle, Nook, Kobo, iBooks and PDF).
I’ve previously blogged about this revamp for a 2nd Edition and I’d expected it to be finished around the first of this month. Then I dug in. There was so much to rework (editing to shift focus) and add that I’ve kinda gotten caught up in it, much to my general satisfaction—and it doesn’t hurt to have Theresa Noll, an editor who can write in my style, such that I often can’t even tell the difference between who wrote what.
The first edition was a bit quick and to the point. Now, I have the chance to make it much more of what I wanted. I spent all day today just reworking a section in Chapter 3 on nutritional density. I’ll blog about that tomorrow, as a teaser.
Sales. Well, after the initial expected bump because it was new and many had been waiting forever, it settled into a monthly trend downward, as should be expected. But then something interesting happened. It began increasing again. As it stands, an average of 1,500 copies are being sold monthly, and with the deal I have with the publisher, it’s officially real money, even at the $3.99 price for the eBook. So, instead of pulling out all stops to get as many sales in that first 2-4 weeks for dead tree books on limited shelf space, I have a completely open-ended situation here.
And I love it.
But here’s another thing: I’m actually the best selling—or very nearly so—author for Hyperink, my publisher: with hundreds of books published so far. That get’s me a lot of attention, a lot of help—focussed help and attention. And guess what? We’re now mapping out a deal for about 90 minutes of video instruction for Paleo, all professionally recorded and edited. I’ll be up at their offices next week to white board the whole thing (sorry, do-nothing bitches). This, in addition to the fact that my second book (unrelated to Paleo, but where I’m a 20-yr expert) is in draft, and we have 3 more books planned. The next one related to this bog will be about Paleo Society / Anarchism / Philosophy / Atheism / Don’t Fucking Vote / Death by Government / Don’t be a Moron. Ha!!! They’re actually quite excited about that because my blog archives are so damn deep on all those issues (and I have tons more material).
So, are you a blogger or an expert in a field? For the time being, Hyperink has said they’re not going to do a competing Paleo book, but how about sub-tpics like fasting, exercise, nutrition, or whatever?
Here’s the page for bloggers to register their interest. To wet your appetite for possible things, here’s a screen clip (click for big).
Recognize anything? Yea, so on this page, I’m featured in my dirty tank top after the last day at NovNat with Hyperink’s other top selling bloggers to book: Brad Feld (Co-founder, Foundry Group; Co-founder, TechStars), MG Siegler (General Partner, CrunchFund; Columnist, TechCrunch), and Lewis DVorkin (Chief Product Officer, Forbes Media; Founder, True/Slant). Quite a lineup. There’s a quote by me about the publishing experience and also a couple of quotes from my commenters about the book. Check it out.
So, who thinks I would have been better off self publishing, or going with a publisher that churns out Paleo books one on top of the other? This was published six months ago and things are really just beginning to warm up. Had it been a big hunk of paper, it would mostly be long forgotten. On to the next big chunk of paper.
OK, so what if you’re not a blogger? Well, the royalty deal is different if they have to create a book from interviews with you—as opposed to cull material from your blog that’s already written—so here’s the page for experts. Are you an expert in any niche you can think of?
Remember, this is Amazon’s Long Tail strategy, but without the massive warehouse, employee, and distribution costs. And, since it’s an eBook, you can keep it fresh and new for many years to come at little cost or effort. If it works, you can become enough expert to write another book in a different area, and another and another—until it all adds up to a steady and important income.
Give it a look if it interests or intrigues you.