A Very Tasty and Healthy Liquid Supplement

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A longtime friend and business associate formulated this product, called REvitalize. It originally came in a glass wine bottle and was called Rushmore. The label included the images of four sports stars, arranged in Mt. Rushmore fashion, but in the process of getting it onto retail shelves, the packaging had to be changed.

It comes in the 32-oz size (2-oz serving size) you see, as well as 2.5-oz single serving shots. It's available at Whole Foods, as well as online, including Amazon. I'm not sure of where, but they're gearing up production to place it in something like 4,000 retail outlets, if I understood correctly.

We were over for dinner the other night and he loaded me up with samples. And I must say, I really love the taste—either straight up, or mixed with 4-oz or club soda as a refreshing mixed drink. ...So, great taste, only 7 gams of sugar (no added sugar), a pretty impressive micronutrient profile, and I'm sold for a 2-oz serving every morning.

And it has a pretty impressive list of ingredients too.

Kick the fake habits and enjoy natural nutrition & antioxidants from 21 super fruits. With no preservatives, no added sugar and 100% juice & puree, just one 32 oz bottle contains 16 servings, so all you need is 2 oz. a day to help strengthen your mind and body, and protect it from free radicals. Don’t believe us? Take a look at the Supplement Facts. They are identical to what’s in our beverage and printed on every bottle. REvitalize™ yourself daily with this pure and powerful antioxidant beverage.

REvitalize SF
 

Here's the fruits & berries it contains.

apple: filled with antioxidants to help fight free radical cells in the body.
apricot: yellow/orange colored tree fruit with tons of Vitamin A.
black raspberry: great source for Vitamin C.
blueberry: plant-grown, rich in antioxidants.
blackberry: great for the digestive system, high content of fiber.
cranberry: found in shrubs, filled with polyphenol antioxidants.
dark sweet cherry: good source of Vitamin C and fiber.
elderberry: native to South America, rich in powerful antioxidants.
goji berry: bright orange-red color, native to southeastern Europe and Asia.
mangosteen: small purple fruit reigning from Indonesia, rich in potassium.
maqui: from Chile, filled with antioxidants.
pear: filled with fiber that can support a healthy digestive system.
pomegranate: exotic red fruit native to modern day Iran, rich in antioxidants.
prickly pear: found in the Americas, tough skinned, rich in magnesium.
red sour cherry: helps support anti inflammatory benefits.
red grape: vine grown, filled with flavonoids.
red raspberry: from Europe/northern Asia, rich in Vitamin C and gallic acid.
seabuckthorn: reddish orange color, grown on shrubs, rich in Vitamin C.
strawberry: rich in folate, Vitamin C and flavonoids.
white grape: vine-grown, extremely rich in antioxidants
yumberry: native to eastern Asia.

At a retail price of $22.50 for the 32-oz, 16 serving bottle, it comes to $1.41 per serving which seems pretty reasonable to me, and way under the Starbuck threshold.

Comments

  1. Scott Miller says:

    The problem with most of these formulations is that they use grape, pear and apple juice too high in the ingredients list, and all three of these juices should be considered filler juices, because they impart little nutritional benefit, but do add a lot of sugar. If I were to formulate a high-quality nutritional juice shot drink, I would leave out these low-quality fillers, and only use the good stuff–the rest of the juices listed in the ingredients do in fact qualify as good stuff. This stuff has the same sugar content as a soda, which is to say, a lot!

    Also, these drinks must be pasteurized, which lowers nutritional content.

    But overall, for most people, it’s probably not a bad trade-off taking a shot per day, given that most Americans eat such a poor diet anyway. Even with the sugar content, this drink is likely to be a net-positive. Still, I wish someone would design a no-compromise version of this.

    • Yea, I suppose ounce for ounce it’s the same sugar content as soda, roughly. Owing to the price point, though, I figure it’s likely that people will stick close to the 2-oz serving and a couple tsp of sugar isn’t that big of a deal, I don’t suspect.

  2. Simon Carter says:

    Richard, do you have a financial interest in promoting this?

  3. Intervention time

  4. Well, I was hoping to put this out there as something developed by a friend that I and a few dozen other people I know have done business with for 20 years, since 1993. His reputation for delivering quality and value is impeccable.

    Unfortunately, rather than just saying nope, that’s not for me, everyone fancies themselves an internet warrior, not recognizing this is a _supplement_, not a juice drink. Scott’s criticism is measured, and he acknowledged the plusses in a fair way.

    Since I’m about to fly out to Cabo and can’t babysit the comments, deleting stuff that besmirches my friend’s business reputation, I guess I’m going to have to close comments.