Am I a hero? Or, am I a villain?
Are you getting tired of me? I would certainly hope so if you’ve been at this Paleo thing for a while. C’mon. Get a life!
…The most interesting thing that happened today was that I had to get my ass out of bed earlier, go through the emails, walk the dogs & hit the road for the hour & a half drive to SF and Union Square to meet up with young Julian Smith at the Daily Gill for breakfast: already an NYT best-selling author in his 20s…part way through his second book and beginning work on his third.
I seek out intelligence. I seek out perceptiveness. I seek out people who take almost nothing for granted and realize they have one tiny little life shot…to make of it the best they can. And Julien typifies this attitude. And he’s young. And I don’t think he’s alone.
He’s not alone by any means. And do you know what? Fuck history. Yea. Fuck History! The future is immeasurably more important, and the future is so easy to find. You can have good coffee, eggs, & bacon with the future. Just sit down and talk about very serious shit with an intelligent, informed, perceptive 20-something, sometime. Whether you like it or not, you’re talking to the future.
OK, go grab a history book if you like, get out the Ouija Board, and make your profecies of how we’re doomed to repeat it. Or, or, and or again…just go talk to the future. Persuade the future. Educate the future. See what the future really has in mind. Cram an insight or two down its throat if you can. Or, learn new insights and perspectives. Or do both. Focus on the future and its running around, all around you. Do young people in general irritate and annoy you? Then so does the future. What are you doing about that? Citing history?
One thing’s for sure: that rocket sled is leaving the station. Boarding is free. Its path and destination are unsure. History, by contrast, is sure: set in the concrete and stone of interpretation. But, it’s…history. Get it?
Alright, let me give a passing, glancing nod to history: most of these bright 20-somethings will eventually be corrupted. They’ll be corrupted, largely, by the very same or similar things that corrupted us…motivating us to live for “ideals” that were not our own. We didn’t became news junkies and voting booth whores because that’s the life we wanted. All that worthless bullshit just became the next lottery ticket sold to typical fools in a life largely abandoned.
The lottery comes out weekly for a reason.
…I returned a few calls on the drive up, and one was to a longtime business mentor of mine. In 1992, with about $250 to my name, two failed entrepreneurial endeavors in the category of “history”—as well as $50,000 of savings in the same category—and rent due soon, I risked $89 on his book on how to renegotiate and settle trade debt for troubled companies. I got the book on a Thursday or Friday, and on Monday afternoon, got my first client. I proceeded to make about $250,000 in my bedroom that first year…with the help of my mom, who was looking for a way out of doing day care. I subsequently built it into a company with 30 employees, a few office locations and over $3 million annual revenues.
In the early initial run up to that, “Bud” offered private consultations beyond the book. I availed myself of them from time-to-time, at a discount from his $250/hr consultation rate. Bud also put together a few conferences and I went to those, featured among a few others as success stories—and who, like them, could not so much as take a piss in the men’s room without questions from those clamoring for some measure of success.
Bud & I eventually became good friends; but when we talked, it was almost never about the “business,” but about other ideas and most of all, about great wine, food, and living life. Bud’s originally a Louisiana Cajun who loves life and all the good things that go with it.
So, I didn’t need Bud anymore for this business. But it never meant we were not going to be lifelong friends and confidants.
…Many years later, I learned something along the way, which is that you can learn something from any animal, even animal animals. Thinking back, in early 2007, I began to get hints of this whole Paleo thing from putting my dogs on a more evolutionarily appropriate diet and observing their changing body compositions and hunger/satiation. …But now that my dear sweet Rotor-man just turned 13, his age is beginning to show and now, he has nothing more to teach me. It’s now to me to apply the principles I learned to nurture him for his last few years.
…There’s a bit of a tendency for people who’ve been at this a while to think that Paleo has “jumped the shark,” when in all probability, it hasn’t even begun. In the words of Robb Wolf:
It’s like this shit really works!
And this is why that most will—and even should—get fucking bored and tired with me and move on.
What, have I ever even implied that you need me for the “next big thing?” …Yea and Right, I’ve been keeping it under wraps, doing self experiments…and any day now, am going to release the 4-Hour Paleo? And then the 4-Hour Paleo Kitchen, followed by the 4-Hour Paleo Bedroom, then the 4-Hour Paleo X? Etc? …All the while, growing my enormous cadre of sycophants?
Look. I’d love to have Tim’s money, influence, independence and so on. But the very last thing in the world I want is dependents.
Two dogs are plenty and a wife is enough.
It comes and it goes. My only objective is to keep the coming rate slightly above the going rate.
But when it’s time to go, go! Pop in from time to time and let me know how it’s going.
In the meantime, I plan to be here to help and assist the next wave of fat asses you see around you.
My market is in minds and fat asses. I simply want the smart fat asses for the two or three years it takes to fix the fat ass and make the mind even better. And those who can’t seem to get to the point where they can begin to figure this out on their own, well…
There’s blogs for that.
But this insn’t really one of them.