Free the Animal, The Book, Now in Version 2.0

FTA cover small

It’s finally done and finally out. It’s a bit strange that this was a seemingly longer, more worky work project for me than the first version was.

I took a lot of time to go through it word by word, with one primary goal in mind: to get rid of a kinda low-carb bias that existed the first time around. low-carb is still recognized as beneficial for some or many, but I attempt to explain why it really works (increased satiation resulting in spontaneous caloric reduction) and why so many stall (they reach caloric stasis vis-a-vis body mass and caloric intake).

So carb it down if you like, just understand what’s going on. Calories really do count.

Here’s some other things new and improved in version 2.0.

  • Added sections and chapters, such as…
  • Ethics of eating meat for vegetarians and vegans
  • Total rework of the chapter on nutritional density including completely new charts (thanks Marie!). I blogged that here, took many suggestions from the comments and reworked it again. I’m really stoked about that chapter now, and I think it’s unique to all of the paleo books
  • All carbs aren’t created equal; food reward, palatability, calories count
  • Kettlebell workouts
  • Cold Therapy
  • Paleo for kids (the woman who’s the inspiration for thathere too—will have a guest post here tomorrow)
  • Way more meal ideas and a bunch of recipes
  • Way more success stories, video interviews, and all that
  • It went from 112 pages to about 180 pages
  • Completely reformatted into a way more professional look

In a way, it’s only a “paleo” book by name, now. Call it paleo, Primal, Ancestral, Evolutionary but what it’s really all about is this: Quality Food, Real Food, High Nutritional Density. Then let your inner animal take care of the rest over time.

Some of my own experiments around here with eating plenty of liver, oysters, clams, mussels, eggs from fowl and fish are convincing me that the root problem is one of nutritional density. People are getting plenty of energy, actually in excess, and they exceed their energy requirements because they are essentially malnourished, which ironically goes all the bay back to a Taubsian idea in his descriptions of obese Pima Indians subsisting on nutritionally bankrupt but energy sufficient—to excess—white flour, sugar, and cooking oil.

I appreciate the many thousands who purchased it the first time around, making it Hyperink’s top seller amongst the 1,300 books they’ve published; and thanks also for giving away over 1,000 copies to friends and family (the buy 1, give 5 away deal). I really don’t expect anyone to have to go buy it again (those who purchased it at Hyperink have already received their free update—free lifetime updates being part of the deal). On the other hand, there is a singular purpose to this project, and that’s to be the best go-to source to introduce the people you love the most to an easy and sustainable lifestyle that will improve their body composition and health.

It’s not about gettiing ripped or maintaining “insanely” low body fat percentages. It’s about feeling good, comfortable in your own skin, then letting your body do the hard work naturally by nourishing it properly.

The Amazon reviews stand at 21 5-star, a number I’m happy with not overtly pimping for them at all, much. No sock puppeting on my part, either. You can find all the sources to get the book here.

Memberships are $10 monthly, $20 quarterly, or $65 annually. The cost of two premium coffees per month. Every membership helps finance the travel to write, photo, and film from interesting places and share the experiences with you.


  1. Mike on August 29, 2012 at 12:14

    How about updates if you purchased book on Amazon?

    • Richard Nikoley on August 29, 2012 at 12:56

      Mike, that deal only goes for those who purchased PDF directly from the publisher. It costs about 30% to give Amazon its cut so they really run the show in that realm. In other words giving free updates from Amazon would cost money out of pocket to do it, not a great business model. :)

      Hope you understand.

  2. mark on August 29, 2012 at 12:27

    Congrats on the new book Richard!!

    • Richard Nikoley on August 29, 2012 at 12:58

      Thank you mark. Finally, I’m pretty totally satisfied with it.

      There will be a version 3.0 at some future point. Continuous improvement process.

  3. Less Antman on August 30, 2012 at 04:06

    Since all the formats are fine with me, I’d rather choose the one that rewards the author best. Which method of purchase nets you the most.?

    • Richard Nikoley on August 30, 2012 at 07:27

      Actually, I found out late yesterday that some previous purchasers on Amazon were unable to get v2 cause Amazon said they already bought it. Turns out a setting wasn’t quite right and those who purchased the kindle version should be receiving a notice from Amazon that there’s a new version to download and it’s free.

      As to most revenue, that’s direct through the publisher, the PDF on their site (no cut off the top to Amazon). The PDF can also be read on the Kindle, or any of the Kindle apps on other platforms.

      • VW on September 1, 2012 at 10:47

        I’m fairly obtuse, so I’ll just ask: Being that I got your first version off of Amazon, I’ll need to buy version 2, right? I don’t mind one iota buying it again, but I don’t want to pay for it again and then have it show up for free too.

      • VW on September 1, 2012 at 10:49

        Neverfuckingmind….. soon as I clicked “submit” I checked again with my Amazon account and saw that the update has been sent to me for free.

        Being that I’m no freeloader, can you tell me another way to throw some bucks your way?

      • Richard Nikoley on September 1, 2012 at 11:09

        VW, there will indeed be another way, higher price point but not outrageous.

        It’s still a surprise, but should be out next week.

        Thanks. When I drafted this post I knew purchasers on Hyperink would get free updates, was unaware of Amazon. I’m glad they are.

  4. ladysadie1 on August 29, 2012 at 14:07

    Congratulations on 2.0!

  5. Sean on August 30, 2012 at 05:28

    Keep on rockin’ it, Richard.

  6. […] a couple-three notes from Richard Nikoley’s Free the Animal, the Book has been released in a revised and updated version. This is hardcore paleo living, and I would be […]

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  8. Mark on August 31, 2012 at 23:00

    Yah I just got my updated version via Amazon. Kindle app on iPod didn’t automatically recognize new version. Just had to login to my Amazon account from my computer, find FTA book in my Kindle books list (it listed as V2) and told it to ‘deliver’ to my Kindle devices/apps. Next time I synced the Kindle app on my iPod touch it updated the book to V2.

  9. Pauline on September 1, 2012 at 10:11

    Version2 is not available on kindle amazon uk yet. Looking forward to reading. Hope all the work and editing brings more readers to your door.

  10. marie on September 4, 2012 at 19:09

    What a substantial “go-to” source, bravo Richard!

    • Richard Nikoley on September 4, 2012 at 20:23


      Just hit you up on another thread but yes, your charts are there, with the appropriate credit.

      Thank you so much, luv, for such a wonderful collaboration over the couple of days it took.

      I’ll email you a copy tomororow. The PDF is really nicely formatted. The ebook formatting is the ebook formatting, unfortunately.

  11. marie on September 4, 2012 at 21:50

    Umm, I saw above too. And in the other post comments….. :)
    You really are too generous Richard, I’m sure anyone would be happy to have been of some small help, you offer so much on this blog and in the book and it was quite simply lovely working with you.

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