That last word in the title is tongue in cheek, of course. For years—before I got tired and banned her—I had this commenter—Eat Less Move Moore (get it?)—who literally made reference to jimmy moore in each and every of several hundred comments, and was the one who first used “webpire” to describe his online activities.

Of course, it put her into context. Nobody knows how well Jimmy does $$$-wise with his spare bedroom Low-Carb business, but it’s certainly not proportional to any sort of Empire I’m aware of.

Rather, it was simply a case of “everybody loves Jimmy.” Jimmy is a likable, affable guy—in person, and in his online presence. And, as a businessman, a loss-leader sort, where he gives of his time and efforts in trust that those who like what he does will support him via his various ways he has available to pay back—recognizing that any individual is perfectly able to get away scott free for life.

And, over the years, he also goes so far as to entertain alternative and even contrary ideas (to LC) on his blog and podcast, with no real guarantee that the information he’s exposing his readers and listeners to for free isn’t undercutting his own livelihood. This is admirable.

This is part of why I gave him a pass on inconsistencies for a long time. And of course, the those living in glass houses throwing stones thing.