Hard Nosed Business
Hard-Nosed Business is where Richard's brass-knuckle wisdom teaches you to throw punches in the market's ruthless ring.
He reveals lessons and insights derived from 1) organizational management experience as a Navy officer, 2) failure in business (called "tuition," though he has a business university degree) and 3) success from a spare bedroom that grew to 30 employees and $3 million annual for a 20-year run.
He eschews notions of the "intrinsic value" of work that produces shit. Value is determined by markets, no matter how much work goes into a product or service.