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The argument for collectivism is simple if false; it is an immediate emotional argument. The argument for individualism is subtle and sophisticated; it is an indirect rational argument. Milton Friedman Via Samizdata. Good one. That's how I've always approached this core antagonism. Arguing for collectivism is the easiest thing in the world. It makes friends. Puppies love you. You get laid a lot more -- probably leading to the apparent contradiction that "individualists" are more prone to marriage than collectivists. But I've got no data immediately on hand.