Thanks to all who have taken the survey I posted last Friday afternoon. The response and willingness to help by providing your input has been remarkable. In only the first few hours, we surpassed the number of responses gathered over an entire week from when we ran it last September. At the end of this post, I'll provide the survey link again for any of you who have yet to take it, or, for any who would like to modify their existing answers in any way.
This first installment of the plan for World Paleo Domination, a description I came up with on the fly the other day, is to provide you with both an introduction to myself, why I'm so interested in doing this, and the whole scope of what I have in mind. I'll tell you up front: it's ambitious, more so than I've ever previously undertaken.
Why me, and where's the benefit to others?
I would never have imagined it. I've been successful at a number of things in my life, from graduating from college, fulfilling a dream to be a US Navy officer and doing well at it, getting to live and travel all over the world, and even to become fluent in a foreign language.
When that chapter of my life closed, I entered the world of business. And it didn't take long to reach a level of success there too. I eventually built a financial services company occupying three physical locations employing 30 employees, as well as a network of sales representatives nationwide.
And in spite of it all, I seemed to feel worse and worse physically and mentally. It showed on the scale. It showed in my approach to dealing with others and it showed in my former political blogging. I was enraged, virtually all the time. And now, I was an enraged fat guy, 70 pounds overweight, with high blood pressure.
Now how many people does that generally sound like? Here's the formula: work hard, obtain some success, trash your body and live your success feeling miserable physically, feeling miserable about yourself, and feeling miserable about your appearance.
So, I guess I have a story to tell. Most of you know how the story has come to pass to the current day so I'll save the whole thing for the book. But the journey will never end, as it's an ongoing journey; but it's a fun, rewarding, easy journey.
I believe that when I tell this story to the many thousands of others who feel at similar dead ends, as I was, it will surely resonate. I know this because people have told me this over and over.
What's the foundation that makes this different?
The fist part of it is to have some guiding principles. First, and let's make no mistake: I plan to enrich myself in doing this. But since I already have a number of ways to make money, this has to be special money. What I mean is that unless I can come away knowing that this is the best quality of money I've ever made, there's simply no use in me doing it.
If you pay attention to comments and if you saw the replies to emails I don't publish on the blog, you'll know I'm fond of responding to the many compliments and thanks I receive by saying that they are "better than money."
While that is absolutely true — so long as I have enough money to live already — the compliments and thanks don't pay the bills, they don't bring the satisfaction of a well-earned profit, and most importantly: they don't bring the explosive expansion we'll need to reach others and turn the tide.
So, it's got to be profitable and it's got to be special. We can't afford to cut any corners. It's got to be excellent, valid, easy, fun, and in complete harmony with a natural human life. There can never be any gimmicks, c'mons, cons or frauds, or even the scammy appearance of them.
What are the specifics?
While I could probably keep blogging as-is forever and ever, I get an increasing number of requests for a simple roadmap. Now, suddenly, thanks to readers themselves, the blog has taken on a life of its own: more content being provided by commenters than by me the blogger, more introductions to others to go check it out than I could possibly generate, and a dozen suggestions for post topics for every one I come up with myself. You folks are amazing and to the extent I continue, I'm going to feel a deeper and deeper urgency to create an integrated easy roadmap. No matter how often this simple easy roadmap is revised and updated, it will always be the flagship product because it will always enjoy the widest appeal.
Of course there will be follow-on, or back-end products, and those are highly profitable because they are sold to existing customers whose cost of acquisition has already been paid. But these are of critical importance, because you can't expand unless you have them. The high margins allow for the reaching of thousands, hundreds of thousands, and potentially millions of new people…
The type of "successful" people like me, whom I described above in the first few paragraphs. Yes, this is to some degree about profit, but we can only do it by reaching the masses. I really want to end up with bags and bags full of testimonies of success, notes of thanks, and reports of life-saving. The Paleo life actually works and I want to tell the world about it.
So, what are we looking at, beyond the book, the simple roadmap appropriate for anyone? Seminars; Webinars; Cable TV Show; Cookbooks; TV appearances; Major publishers for follow-on books; Web streaming; Workout guides, and a few other things, but you get the idea. We intend to make the Paleo lifestyle an enterprise.
There are two final aspects I wish to address for this first installment. The first is that there are a lot of other great voices for the Paleo, Primal, Evolutionary Fitness, High Intensity Training, Fasting lifestyle. Let me put it simply: Through these endeavors, I want to help them all. I intend to help them all. If you look at that list of things to do, above, those all can and will incorporate other great voices.
Secondly, there will be an investment opportunity for those qualified to do so. I will detail that in the final installment.