How the book is won

A book’s preface is where the author explains the why behind the pages you’re about to flip through, its scope, and sheds light on the personal context, backstory, and inspirations. Here’s what you should know:

I’m writing this book at light speed because, although I’ve penned a basic Paleo diet guide before, this one dives deeper. That first book was narrative-driven, but after more than 15 years in this game, having tasted both success and failure, I’ve seen the diet industry’s true colors. It’s not about health, or even fat or weight loss; it’s about influence and money.

Context

Let’s go back to the ’60s. The initial dietary marketers knew one thing: people ate too much, too often. Remember regimes like TOPS (Take Off Pounds Sensibly) and Weight Watchers? They were essentially about counting calories, then “points”—to avoid the hassle of weighing every morsel like bodybuilders and figure-competition models do (to astounding effect, proving that calorie-counting is the undisputed Gold Standard, and anyone saying otherwise is a liar and a fraud-charlatan).

But even that level of de rigueur is too rigorous in today’s market. Plus, marketers figured out that to make billions in the diet industry, you have to dishonestly peddle the notion that you’re a victim.

It’s not your fault that you’re fat and nobody desires to have sex with you.

(You do not get to escape that par conséquent element with me. It’s the essential, fundamental thing. Nobody wants to fuck you, anymore. That is a fundamental way to have a fucked up life, and it has consequences, and further downstream consequences.)

… Today’s diet industry spans from vegan to carnivore, all selling the same lie: It’s not your fault you’re fat. It’s your metabolism, the food-engineering industry, the toxins, the anti-nutrients, the seed oils, the meat, the carbs, the sugar. Bullshit. You’re fat because you eat too much, too often. Period.

The Reality

Yes, there are additives and engineering in food designed to make you crave more. But guess what? You still choose to eat it. Shame on you! No excuse absolves you.

This book is about cutting through the crap. Every diet guru, every book, every blog post—none absolves you of responsibility. They’re all about influence, promising you can eat their magical recipes as much as you want and whenever, and still lose weight. Lies.

Acknowledgments

I’ve got to give props to two honest men: Dr. Michael Eades, author of Protein Power, and Mark Sisson, author of The Primal Blueprint. They’re friends, and despite our disagreements, around a whiskey-sipping campfire, we’d find more common ground than not. These men are the real deal.

Expectation

As I delve into this project, expect a no-bullshit approach. I’m shooting for a draft by January 5th.

Here’s something novel: instead of static references that get outdated, I’ll provide AI prompts. Copy, paste into the latest AI, and get the most current, accurate information. This book will evolve with AI, getting better, more accurate over time.

Mark my words.

There’s something else.

I’ve come to realize I made a mistake a couple of years ago when I discontinued the Free Membership level. It’s back on. You’ll soon see how that plays out.

Now, it’s time for me to get back to fucking work.

Ciao.