I had originally indicated that the survey would go through Sunday and that I'd report the results. However, at the last minute we decided to leave it open. Why? Well, a couple of reasons. First, we're really closing in on statistical significance. With anything like this, you always know that the first to answer are your family, friends, and fans if you have any who aren't family or friends. So, give or take, the first 30-50 responses are likely to be rather biased.
As in diet, nutrition, and general fitness, I don't like fooling myself. No reason to do it in business, either.
The second reason is that the entrepreneur I'd be working with in the event this is a go has a network of affiliates and colleagues he's worked with or who have been successful customers or clients of his in the past. Emails went out to those folks last night, asking if they'd familiarize themselves with the blog and weigh in on the survey. So, I'll likely leave it open until the end of the week or until we achieve solid statistical significance, whichever comes first.
And, so, that leaves everyone else. If you've taken the survey, thank you very much. If not, could I ask…beg…once again that you do so? Some have commented that for some of the questions they don't know, or are unsure. If that's keeping you from participating, know that an answer is not required for any question. If the options available don't match your thinking, just leave that question blank.
Also, I have three excellent emails from three readers (Matt, Ronny, and Justin) laying out a bunch of detailed thoughts on marketing and product issues. Ronny's list of potential problems is pure gold. I will integrate everything as I evaluate further.
One thing I want to clarify, however, is that the marketing effort will largely be off blog (a separate website), and most of the budget will likely go to traditional forms of marketing, i.e., direct (mail), magazines, newspapers, radio, TV, etc. These are very proven and effective for this sort of thing. You build your Internet presence on the product site and blog through traditional means of advertising primarily. I think it's a real crap shoot to put a lot of money into building a popular site using the Internet alone (unless massively capitalized — i.e., to the tune of millions). To me, it's rather like counting on a lottery win. Stopped clocks are right twice per day, and now and then someone stumbles into an Internet gold mine without even trying. I'm going to go with what's solid and proven, and build the Internet site from the outside, in.
And, incidentally, we wouldn't even be considering this without sales targets in the hundreds of thousands, to start with.
Thanks again, all, and please take a moment for the survey.