— Only Millions of Spots Left! Act Now!

A double-edged sword in human civilization is the reality that as everyone begins to prosper to some extent, and once individuals have their own basic needs met, they encounter fewer severe problems. Questions such as “How will I eat for the rest of the day or tomorrow?” or “How will I shelter from the elements?” tend to be resolved for most people. Furthermore, one doesn’t really have to exert an extraordinary effort to participate in this system of basic needs fulfillment.

Once these fundamental issues are addressed, people start turning their attention to a myriad of concerns that may not directly concern them. These issues may irk them, irritate them, or even provoke fear. Instead of being an activist who is against various causes and problems, I’m here to present a different perspective. I’m going to show you how you could actually profit from this situation by starting what I call an “anti-business business.”

Embrace this opportunity today, and see how it can work in your favor.

What You’ll Need

The first thing you need is a cause—something to stand against, something that’s easy to incite fear towards. There’s a whole host of things that people are afraid of, and plenty you can make them fear, all at once. Even though the risks of actually encountering any problem may be minute, minimal, and negligible, it doesn’t matter. As long as there’s the slightest chance that they are in peril, that is your road to profitability and riches.

Take examples from the past, like changes in the weather. There are others, too: some people have different skin colors, some people behave differently, or use substances that make them happy, sad, active, sleepy, or crazy. Some people choose to be intimate with others who have different genitals than what is conventionally accepted.

Furthermore, you can just make things up. You can associate one thing with another and manipulate statistical data to suggest there’s a problem where none actually exists. You can even create problems out of thin air. The field is wide open; the opportunities are limitless.

Your Pitch

For sure, you need bromides and slogans. No cause célèbre is complete until you have things that people can say. You need to have concepts that people think and believe so that you can assert, “Well, everybody thinks…” or “Everybody says…” Above all, your pitch must be integrated in such a way as to make people believe that they can solve the impossible. “If you don’t like the weather, give us money. Don’t like that some people don’t like these other people? give us money. We’ll solve it for you.”

You can really make people feel like they’re part of the solution. Never forget to include elements so that people who become activists for your cause feel empowered. They should feel like they have attained a higher status and are a little bit better than everyone else because they care. As we know, if someone truly cares, it almost automatically means that other people don’t care quite as much, so you’re better than them.

There are so many ways to make people who give you money feel superior, virtuous, righteous, and all of that. These are just names and labels, but what they really want to feel is like they’re better than other people. Most people tend to think that anyway, but it gives them some semblance of evidence in their own minds.

Create More Problems

You have to strike a critical balance between solving problems and having more work to do. There always has to be more work to do, and if you have more work, then you’re going to need more donations to get that important work done. This allows you to tackle the additional work that comes after the work you’re already doing. Are you starting to get an idea of how this business plan works?

One good way to create more problems is to expand the definition of what your original problem was. Suppose the original problem was a certain issue with the weather that everybody feared. But over time, people may realize that if the weather does that thing, it might not be so bad—it could even be good. So then, you have to change the whole definition. You have to change what it means. You say, “Well, no, it’s not that it does that thing, which might be good. Now it’s that it does anything different.” So, if it does anything different from what we’ve been used to, then that’s bad, and it’s a problem, and there’s a lot more work to do. “Give us money.”

There’s also the “inch-mile” strategy. You fight for inches, they give you inches, and you take miles. You redefine your mission. The original mission was to reach a certain place, and when you get there, you find a clever way to convey that the mission now needs to expand. Or you can just lie and say, “Well, that was never our complete mission. That was just our starting point, and now that we’re here, we need to move on.”

Take, for example, a certain group of people who wish to marry another group, and it’s an unconventional thing to do; society hasn’t accepted it. So, you fight for years and years to get other people on board. You say, “Do you want to get married? You have every right to be as miserable as we are, so go for it.” And finally, they can get married. But then you find out, well, it’s not all they wanted to do, and, “you want to do WHAT to boys and girls?” Always move on to the next thing because there’s so much more work to do. And that is going to require money.

Create More Enemies

Once you’ve created an endless slew and stream of problems where none existed before, you realize the need for an increasing number of enemies who become the focus of those issues. The cleverest way to handle this is to frame behaviors that were perfectly acceptable in the past as now problematic, under your newly enlightened perspective. This is because you’ve invested so much effort to reach this point, and the work is relentless and never-ending. There’s always more to be done, and with all these problems at hand, well, aren’t we fortunate?

Yes, we acknowledge that people used to engage in certain activities, but back then, we weren’t enlightened; we were savages. By adopting this stance, you create an ever-growing list of adversaries, which, of course, must be carefully managed. You cannot sustain this indefinitely because, eventually, everyone would be labeled an enemy, and you can’t expect enemies to finance your cause.

You have to maintain a delicate balance between the good people—those who support you financially—and the bad people, your enemies, whom the good people have learned to despise. They didn’t always feel this way because, in the past, what people did was simply part of their daily lives. But we’re in business here; we’re in the business of opposition. We oppose certain things because, having done so much work and having achieved such great success, we realize that our initial efforts were inadequate. There is so much more work to do, so much more money to raise, and so many more problems to address.

Nevertheless, we’re making progress. We’re headed in the right direction, and we can’t lose sight of our goals. Ultimately, even with all the work we’ve done, the problem remains—perhaps now more than ever—a greater issue than it has ever been.

The Key: Being Pro

If you want to stay in business and prosper, you must come to grips with the reality that the problems you’ve created, the enemies focused on those problems, and the aspirations of those with no power whom you are servicing to enhance their self-esteem…you’ve got to stay in business.

It’s critical to remain in business, but there’s an inherent problem when your business is designed to address a specific issue: if you’re really good at it and effective, there’s a risk you’ll solve the problem and put yourself out of business. What sense does that make? No one wants to start a business that ultimately negates its own purpose. It makes no sense.

Therefore, without explicitly saying so, you have to be somewhat supportive of the problems you’re addressing. Part of this involves continuously redefining the problem and moving the goalposts. These tactics can lead you far in the right direction, at some point it’s going to require raw antagonism, keeping everything riled up.

You know, like a good ol’ mostly peaceful riot with looting…because nothing says justice against oppression like a new 65″ Flat Screen.

In doing so, you become a hammer; that’s all you are. And once you attain that status, with plenty of work still to do, you set about making sure that everything is a nail. That is how you stay active, prosper, and profit in the anti-business business.