And now I’m going to be a poor sport about it
So some days I feel a little less than elite. Here’s why. If you track me via RSS then you likely have a post in there from this morning called "Outsourcing Blogging" that no longer has a post here associated with it. That’s because I deleted it. It was a short post calling attention to Tim Ferriss’ (The 4-Hour Workweek) announcement that he had outsourced his blogging over the last year. I’m only part way through his book and have only hit & missed his blog over a month or so; so I’m less than familiar with its content over the last year. Of course, in keeping with a good April Fool’s project, it’s plausible. I’ll go further: as such things go, it was very well done. I’m still going to be a poor sport.
In addition to blogging it, I sent an email to one person I do business with and then another email to two people at my own company, because as it turns out, we outsource article writing; here too. We’re also in the final stages of transforming our company website into a WordPress blog (more on that later) and will need some writing assistance there, too.
Within only a few minutes of sending those emails and publishing my post, he put up an update to the original, along with a new entry. I left a poor sport comment.
Interesting marketing strategy. Make fools of your customers (my copy of your book is in my Sony eReader, my wife’s in hardback).
In full disclosure, yea, I was fooled. Even blogged about Tim’s creativity and tossed a link this way, so now all my blog readers know what a fool I am too. Luckily I was able to delete within minutes, but that’s too late for the RSS feed.
Thanks, Tim. Thanks a million.
Do you get it? Let me illustrate. There are perhaps a dozen people in my life I can tell to fuck off, and the way in which I do it will let them know whether I’m joking, irritated but-what-the-hell, or they better leave me the fuck alone for a good long while.
There’s far more people whom I wouldn’t say that to unless I seriously wanted them to be gone from me forever. I’d never say it to a customer unless I explicitly didn’t want that business ever again, and even then I’d be taking a big risk treating a customer that way. It’s unprofessional. It can snowball.
I think Tim Ferriss somewhat misunderstands his business role which he has purposely melanged with his personal life — which is fine but must be understood as such. Maybe I’m wrong, but I don’t think so. I’m not prepared to fire him, yet. I’ll at least finish his book and checking the blog. Question to Kyle: is that loyalty or forbearance?
Later: After reviewing the comments and if you think it was a decent turn of the tables, vote it up on Seth Godin’s April Fools 2008 Squidoo.