I received the following question in email from a reader.

How would you compare the methods / products promoted by IsAgenics as a route to maintained weight reduction and increased sustained energy versus your program?

A quick bit of Googling got me to the main company website (it appears to be an MLM, so there's lots of "affiliate" websites out there).

OK, where to start? How about with the most obvious: this is simply not an evolutionary approach in the slightest. Can it work for you? Sure, anything can work for you, even low fat high carb — if mere weight loss is your goal. The question, the only question as far as I'm concerned, is does it hold up to scrutiny from the standpoint of 2-4 million years of bi-pedal hominid evolution prior to the advent of agriculture 10,000 years ago? Taking that approach eventually begins to express genes that you already have, and begins to transform your body into the lean and attractive one designed by nature.

I have begun to think that the one very fundamental problem in all of the diet fad world is the notion of "losing weight." Why do you want to lose weight? Because you're fat? OK, then why not think of it as losing fat, which, of necessity, implies preserving (or even building) lean mass? If you're at 20%+ body fat, for example, you're too fat, which is to say, you have too much body fat as a percentage of your overall mass. Merely "losing weight" could involve a number of things. It could even involve weighing less and actually increasing your body fat percentage. Muscle is denser than fat. If you diet in a chronic calorically deficient mode, while munching on lots of high glycemic index carbs, you're setting yourself up precisely for this sort of "weight loss."

This is not activating and expressing the genes that want you to be lean, attractive, and looking years younger. It's making you into a smaller version of your fat self — one that weighs less. "Skinny fat." Yippee!

So that's the most obvious and essential judgment I'd render, and it applies generally to just about everything out there that's not integrating a primitive (or "paleo") evolutionary, pre-agricultural diet, along with simulating the sorts of activities our hunter-gatherer ancestors would likely have participated in while using their own bodies and minds exclusively in the struggle for survival (so, less emphasis on the aerobics or "cardio," more emphasis on brief and intense resistance training).

Imagine living in a group of 25 people, in some natural mix of men, women, and children, and you all had to cooperate together to ensure your survival. You're all alone. Stop and consider the enormity of that task, and what kind of man or woman that would make of you, and what you'd likely look like. Well, that's the way it was for eons and eons and it's only in recent history that people have been able to abdicate authority for what to eat to suits in corporate boardrooms, Madison Avenue marketing firms, Departments of Agriculture, and Food & Drug Administrations around the globe. The results are disastrous. Look around you.

And back to the subject at hand, the very last thing in the world I'm going to do is shift responsibility from those "authorities" to a whole new set in the form of a processed / packaged food and supplement company (IsAgenics) or their multi-level-marketing network of "affiliates."

Since Covid killed my Cabo San Lucas vacation-rental business in 2021, this is my day job. I can't do it without you. Memberships are $10 monthly, $20 quarterly, or $65 annually. Two premium coffees per month. Every membership helps finance this work I do, and if you like what I do, please chip in. No grandiose pitches.


  1. Marilee Martinez on September 19, 2008 at 15:32

    enough said and well said

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